If you are a business owner, you’ve heard all about marketing funnels, sales funnels, conversion funnels… Does it sound like Charlie Brown’s teacher to you? Wahh Wahh wahh
But listen closely, fempreneur – if you’re not clear about your marketing strategy and conversion, you could be missing out on sales and opportunities to strengthen your client journey. A marketing funnel is a crucial tool for any business, but it can be tricky to get right. Keep reading for more info.
What is a Marketing Funnel?
A marketing funnel describes your marketing strategy and customers’ journey to your products and services. It starts with one step, but leads to another, and then another—until you're ready to close the deal.
The funnel helps you organize your sales strategy and make sure every step leads to better conversions. It also allows you to track customer behavior so you can see what works and what doesn't—and improve your strategy accordingly.
So how do you build a marketing funnel? Here are some tips:
What are the Stages of Marketing Funnels?
Most business owners follow the general concepts of marketing funnels.
Awareness: Create visibility for your brand, services, or product.
Interest: Pique engagement and interest in the services or products you provide.
Decision: Transfer leads through the funnel to the final purchase.
Action: Push and help leads perform a desirable action for retention.
What are the Benefits of Marketing Funnels?
Outlines ways to attract new leads
A funnel with the right content will surely attract new leads to your business. It helps you track what works and what doesn't work so that you can prioritize the best strategies for future campaigns.
It will help you make an audience-driven marketing strategy.
If your marketing funnel is well thought out, it will outline the value that you need to provide to your potential customers, based on their interests, pain points, and needs (aka your offering)
Helps build trust and relationships with your client
A sales funnel promoting multiple contact points over time is critical for conversion. The best idea is to regularly share your content and educate your audience to build a relationship until they are ready to purchase.
Finally…
Marketing funnels are a great way to track your efforts, structure your campaigns, and measure the success of campaigns. They provide a structure for marketing efforts, help organize content, and even help determine where traffic is coming from.
You don’t have to be a funnel expert to see success in your business. All you need is to have a simple marketing funnel to attract new customers, the right content that encourages potential customers to learn more, and valuable offerings that address clients’ pain points.
Are you ready to fix your marketing funnel?
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