When you're trying to get your business noticed, it's easy to get bogged down in the details. You have to do this, you have to do that—and maybe that's enough for some people. But if you want to really get ahead, you can't just keep doing the same things over and over again. You have to look at your whole strategy with fresh eyes and ask yourself: "What other opportunities are out there for me?"
You might be surprised by how many people are willing to help your business succeed. The key is finding those people and leveraging their platforms in order to increase the visibility of your brand. It's not about asking them for favors; it's about offering them something in return for what they already have going on.
This is what we call the OPP Marketing Strategy – leveraging other people’s platforms to help your business grow in a collaborative way. You want to reach the right people, build relationships with them, and make sure they know your company is there for them when they need it most.
Below are four ways you can incorporate other people’s platforms into your marketing strategy!
Be a Podcast Guest
Podcasts are really popular right now, and they're a great way to connect with customers and potential customers. When someone hears your voice on a podcast, they'll be able to connect with you on a personal level. They'll feel like they know who you are and what motivates you as an entrepreneur. They'll trust that when it comes time for them to hire someone like yourself, they're going to get exactly what they need: someone who understands their needs and will deliver fantastic results no matter what kind of project comes along next!
You can share your expertise with listeners of the podcast—and that's not all: you'll also get a chance to grow your business by becoming known in your industry as an expert. When people hear about you, they can learn about your brand and all of the amazing things it has to offer—and then they can make up their minds about whether or not they want to work with you.
Being a podcast guest should not be focused only on your business growth. You should actually approach this strategy with the audience top of mind – and podcast hosts will ensure that value will be delivered to their audiences or they will pass on your offer to be a guest. Pitch with the unique value that you plan to deliver and make sure to do your research before you pitch to podcasts!
Volunteer to Host a Live Webinar
Hosting webinars for other platforms is effective because it allows you to reach potential customers directly and provide them with information about your service in an interactive setting. You'll be presenting information to an audience who can participate in real-time by asking questions or sharing ideas. it also gives you an opportunity to showcase yourself as an expert in your industry and build relationships with your core audience!
To host a successful webinar, you need a good topic that will keep people interested throughout the presentation. You also need a good platform where attendees can see everything clearly without any interruptions or technical problems. Finally, being an engaging presenter is key! You have to be able to keep the audience engaged and attentive, answer questions clearly and make sure that attendees walk away with all the information they need to add value to their businesses and lives, but also consider working with you for additional support.
Collaborations
If you're a business owner, you know how important it is to get your brand in front of as many people as possible. And since most of the time, your marketing efforts are going to be limited to what you can do yourself, it's important to collaborate with other people who share your interests and goals.
One of the best ways to increase your visibility is by collaborating with other business owners. You can do this by joining an association, or reaching out to other businesses in your local area and offering to share cross-promotions. You can also talk to other businesses about ways you can help each other out—for example, if you have a website that gives away free things for people who sign up, then you might be able to convince other local businesses to give away something for signing up for their newsletters.
Collaborations can be especially powerful when they involve local businesses that are small but have something unique to offer their community. These types of collaborations help small businesses grow while giving customers more options when making purchases—and they can also be a great way for two local business owners who may not know each other very well yet get acquainted!
Guest Blogger
Guest blogging is an effective marketing strategy because it increases your visibility and credibility. It also allows you to build relationships with other influencers in your niche, which can lead to collaborations down the line.
Guest blogging gives you access to potential customers who are already interested in the topic of your blog. You don't have to pay for advertising or promotion, so it gives you an opportunity to reach new people who may not know about your business yet. It also positions you as an authoritative figure in your industry. When people read articles written by experts on topics that interest them, they want more information about those topics. If you're writing about something related to your business, then your readers will be more likely to come back for more information from your site.
FINALLY
We get it, Sis – being an entrepreneur is not easy at all! When you're running a business, it can sometimes feel like you're operating in a vacuum. You're the only person responsible for the success of your company, and you're working every day to make sure that everything works as intended and that your customers are happy. You don’t have to do this alone though.
Collaboration makes it easier for you to grow your brand and reach new customers. You don't have to exhaust yourself trying to do everything on your own—you can work with others who have different skills and interests than yours so that together, you can achieve more than you ever could alone. Collaboration over competition is what Optimized Reality is all about and leveraging other people’s platforms in a mutually beneficial way can really help propel your business visibility.
How will you collaborate with other business owners?
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