It's time for a reality check: you're not selling your business—you're selling your offer. To be honest, you’re actually selling a solution in the form of your offer. Creating a good offer in your business is not easy, but if you create an offer that people want to buy, they'll keep coming back for more! And if they keep coming back for more, then you'll have repeat customers who keep buying from you instead of going somewhere else… which means MORE PROFIT!
So how do we create these profitable offers in our businesses?
1. Create content that speaks to your potential customers
Content is the most important part of your business. It's the only way for potential customers to learn about what you do, and it's what will help them decide if they want to buy from you or not. But when selling an offer, it's even MORE important that you have good content. You need to be able to tell your story in a way that engages people, so they'll be excited about what you're selling and ready to buy!
When you're selling something online, it's easy for potential customers to get lost in all the noise out there on the internet. If you want to stand out from your competitors and persuade people into buying from you instead of them—without spending hundreds (or thousands) on ads—then you need good content that helps convince people why they should choose your offer over another one!
2. Be specific on why your offer is the best solution for your potential customers.
Clients always look for the best solution for their business and life, but you need to figure out what your customers want and need before you can sell them anything else. You can't just go around telling everyone how great your product is without knowing what your potential clients need.
When you are developing your offer,
be clear on the pain points your product or service addresses
Focus on the solutions and outcomes that your offer provides
Outline all of the information, resources, templates, and other features of your offer to better manage expectations so it’s clear exactly what your potential clients are getting
3. Provide value in the form of content, resources, templates, and support
Create a product/service that gives more value than what people are paying for it, if possible. You don't want to undervalue your own work! You can add extra features or services that will increase the value of your product or service. Consider templates and swipe files that reduce the stress of creating something from scratch, additional blogs, podcasts, and resources that provide more information; or even more of your time so your clients feel supported. However you choose to provide value within your offering, it’ll make your clients feel more confident in their purchase decision.
4. Put a higher price tag on your offer (but make sure the value matches your high ticket offer)
Some clients don’t care about the price as long as they can get what they’re expected when they choose a business that can help them – it’s the value that makes the offer worth it! However, you need to make sure your price is fair. If you're charging too much for what you're offering, people won't buy it. But if you're selling yourself short by undervaluing your work, then no one will respect what you do either. Find a price point that makes sense for both parties involved in the transaction—yourself and the customer—and stick with it!
Finally
Learning how to create profitable offers takes time, trial, and error. You may find that your offers are all selling within an hour of the launch or you may find that all your hard work has been for nothing, but you need to take the risk. Your business has value, so do not be afraid to test it. Try different things until you find out what works best for you and your business.
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