Online visibility and your ability to market your business online has become more difficult. It's easy to post online, but with so much competition on the internet, it’s important not to overlook ways to increase your visibility as an online business.
This doesn't mean you can't compete, or that you are doomed to fail. You just need to change your marketing strategies and approach online customer service differently than before.
Below are three key tips to increase your visibility:
Be crystal clear on your ideal customer
If you want to grow your business, you have to make sure you're targeting the right people. And that means knowing who they are—and what they want.
Your target audience can be defined by anything from age and gender to their preference for email or social media outreach. When you know who you're trying to reach, it's easier for you to create a marketing plan that will appeal to them specifically.
To figure out who your ideal customer is, take some time to think about:
How old are they?
What do they look like?
Where do they live?
What do they buy?
What do they need? (What's the problem you're solving for them?)
What are their pain points? (How does your product or service address those pain points?)
What do they really want (in addition to what you can provide)?
Once you know your ideal customer inside and out, talk to them! It seems simple, but many marketers and business owners forget that relationship building is key. Developing relationships and sparking conversations will lead potential customers to learn more about what makes your business unique, which will increase their trust in your company and make them more likely to do business with you in the future (not to mention having fun while doing it).
Be strategic with the keywords used (for SEO purposes)
You can't just throw up a website and expect people to find it—you need to work at it! The first step is finding keywords that match what people are searching for on Google, Bing, and other search engines. Then make sure your site, blog, and other content are optimized for those keywords so people can find you when they search for them!
Keywords are the words that people use when they search for something online. If you're trying to get your business in front of more potential customers, it's important to know what those keywords are.
Here are some tips for finding the best keywords for your business:
Narrow down your target audience as much as possible (go back to Tip #1!)
Do some digging around on Google Trends and see what words people are using when they search for things related to your industry. You can also check out what keywords competitors in your field are using. This will help you get an idea of what types of terms people are searching for most often when they want something like what you offer.
Once you have a list of keywords, start adding them to your website copy and social media bios.
Prioritize marketing platforms that make you more discoverable
When you're trying to get your business discovered, it's important to consider all the different marketing platforms that are out there. While setting up a website and posting on social media is great, you really have to be strategic with the platforms that you choose to focus on, especially if you want more people to find you and your business.
The most important tip when you want to increase your visibility is to be present when and where your audience is searching. Why try to cast a wide net and appeal to people who may not even want your services, when you can start by focusing on potential clients who are already searching for what you offer, and who are in the market for the services that you provide?
Low-hanging fruit, baby!
Think about the platforms where you search the most: Google, Youtube, podcasts or even Pinterest. These are the platforms to prioritize in your marketing strategy. Organic Search / SEO, Blogging, YouTube, Podcasting platforms and Pinterest are critical platforms that allow you to get in front of potential clients who are searching for what you are offering.
If you’re just starting out, or don’t have the time or energy to invest in multiple platforms, start with one. Master one platform, and when you have time, find ways to replicate across other platforms.
Conclusion:
There's plenty of information out there about how to increase your visibility and make yourself a go-to source for consumers who are in the market for whatever it is that you're selling. Just remember that it takes time to build your company's reputation, so don't expect to see results overnight. In addition, be patient with your marketing strategy. Find the tactics that work for your company and stick with them. Change is good, but too much at once can be a bad thing.
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