The Art of Competitive Analysis: Gaining a Strategic Edge
In case you’ve been hiding under a rock, women are starting to dominate the business world. According to the 2024 Wells Fargo Impact of...
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Looking for additional information to help you improve your marketing strategies and business health? Check out our blog for tips, tricks and the latest updates.
Jul 168 min read
Maintaining Engagement During Slow Seasons
Riding out a slow season can be tough for a business owner. Negative thoughts can sink in and suddenly you’re questioning if your...
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Jun 256 min read
The Role of Emotional Intelligence in Customer Service: Empathy and Connection for Female Entrepreneurs
With AI on the rise, human connection is hard to come by in customer service. Sadly, empathy is also hard to come by. Emotional...
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Jun 188 min read
Leveraging LinkedIn for Business Growth: Networking and Marketing Tips for Female Entrepreneurs
I’m sure you’ve heard before that LinkedIn is that girl when it comes to marketing to other professionals. It was founded to help people...
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Jun 117 min read
The Importance of Market Research for Entrepreneurs
When tackling uncharted territory, research is imperative to start a successful venture. Market research is an essential tool for...
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May 288 min read
Data-Driven Decision Making: Using Analytics to Optimize Business Outcomes
Being willing to take risks is a part of running a business. Taking calculated risks can ease the fear stored in the back of your mind....
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May 217 min read
Effective Communication Strategies for Service-Based Female Entrepreneurs
Every year, more and more women are becoming business owners. According to a study, from 2019 to 2023, women-owned businesses’ growth...
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May 147 min read
Maximizing Productivity: Time Management Tips for Female Entrepreneurs
As women, sometimes only a small portion of our time is limited to ourselves. If you’re a mother running a business, that portion of your...
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May 88 min read
Building Client Relationships: Retention Strategies for Service-Based Entrepreneurs
Starting a business initially is never easy but keeping the business operations going, is a different level of commitment. As a business...
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Apr 235 min read
Three Ways to Know If You’re Targeting the Right Audience
There are so many moving parts that go into running a business, and as a business owner, it’s your job to keep up with these moving...
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Apr 165 min read
Four Ways to Leverage AI in Your Service-Based Business
I can’t sit here and tell you I’m all for AI because, to be honest, I’m on the fence. I can barely deal with Siri without catching an...
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Apr 95 min read
3 Simple Steps to Track Your Performance This Quarter
This year is truly flying by. One minute I’m saying Happy New Year, the next minute I’m preparing you for Q3. Hopefully, it’s already...
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Mar 196 min read
Avoiding Social Media? Use These Four Marketing Methods Instead
Social Media can be a powerful tool for promoting and growing your business, but it’s not the only way you can grow visibility of your...
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Mar 53 min read
Five Barriers in Your Sales & Marketing Funnel
When looking at potential barriers in your sales funnel that could hinder your clients from moving smoothly through the buying process,...
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Feb 274 min read
Getting Website Traffic but No Conversions? What Should You Check?
A website plays a crucial role in driving conversions for a business. It serves as the online storefront for the company, providing a...
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Feb 204 min read
Five Ways to Increase Social Media Engagement
So you’ve made a business page on social media, now what? Well congratulations, that’s the first step to a successful social media...
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Feb 135 min read
Five Questions to Answer in Your Messaging
Messaging is one of the most crucial aspects of content marketing. It plays a significant role in capturing the attention of your target...
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Feb 65 min read
The Power of Ads in Marketing: Five Key Elements of Success
When it comes to marketing, ads can be a powerful tool to help you reach a wider audience and increase brand awareness. Advertising plays...
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Jan 314 min read
The Nucleus Strategy to Content Marketing
A well-defined content marketing strategy can be a crucial element for businesses looking to expand their online presence and attract new...
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Jan 233 min read
Speak Their Language: Mastering the Three-Step Process to Connect with Your Audience
With the rise of social media, talking to imaginary people on a small screen has become normalized. I’m all for people getting out of...
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