Your business has the potential to generate revenue beyond your wildest dreams.
You just need systems in place to help you track and transform performance.
That’s where Optimized Reality comes in.
Optimized Reality is a marketing strategy and analytics brand for female entrepreneurs who are ready to understand and improve their marketing and increase sales. Our mission is to maximize the success and output of every small business using analytics.
Optimized Reality is a safe space for women who are currently making money in their business, ready to reach their full potential but don’t know where to start. We know the importance of having a marketing strategy and its performance from awareness to conversion. With the right guidance and systems in place, your business will grow and benefit in many ways.
I help female entrepreneurs confidently market and optimize their businesses to increase visibility and sales and unlock the soft life that they deserve.
For 10+ years, I've helped major brands optimize their marketing executions and increase conversions and sales using data. I know how 8-9 figure brands use data to transform their businesses and I'm here to help you do the same. I am ready to take my expertise and help entrepreneurs develop the knowledge and build the tools to help transform their businesses.
When I’m not knee-deep in tables and charts full of data, I am watching anime with my son (#boymom), rewatching my favorite 90s sitcoms, listening to R&B music, or scrolling through TikTok to learn the latest dances (that I’ll NEVER post).
Hey Hey! I'm Alicia.
You do not need to be a data analyst, but as the owner and CEO of your business, it is absolutely necessary for you to understand the health of your business if you want to propel your success and increase revenue.
When you choose to work with Optimized Reality, I focus on three core areas to educate you and transform your business:
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Revise your existing marketing strategy and create a framework that outlines the most important platforms and metrics based on your goals
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Equip you with the knowledge and tools to track your marketing performance in an organized, consistent way
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Identify opportunities to improve your marketing based on data and ultimately improve the health of and revenue in your business
